Interview with pediartrician

Interview with pediartrician I interviewed Dr. Samina Ajmal from Zulekha Hospital, Dubai. We discussed Obesity; THE BANE OF THE DEVELOPED WORLD- is spreading its tentacles among the young in the UAE too. Dr. Samina Ajmal explains how I can be tackled.Maria: What are the major concerns regarding eating patterns of children in the U.A.E?Dr. Samina: I have worked with children for about 12 years now. In the U.A.E, I feel the eating habits of children are particularly distorted because parents are hard-pressed for time especially if both of them are working. Due to this, it becomes common practice to eat out and the main emphasis is on junk food.Children get into the habit of eating while on the go and snacking from an early age. They lack balanced nutrition. Hence they start to develop health problems like obesity, iron deficiency, constipation and other nutritional deficiencies.Maria: At what age should a child be allowed to make his own food choices and how should this transition be achieved?Body mass index (BMI) valuesDr. Samina: A child can be taught to take his/her food any time after the age of four. In fact, by encouraging this practice parents can gradually guide the child into a lifelong habit of eating healthy foods. Moreover, it adds an element of adventure to the monotonous process of eating (regular food items) for the child.Practice food democracy. Let your kid include his choice of vegetables or fruit in the dinner menu. He will feel respected. Also, teach children how to make meals more nutritious.Make subtle changes. Don't forcibly exercise control over the dietary habits of your child. Setting rigid rules, like banning ice cream, often backfires because children in such cases tend to indulge in these food items when they re at a party or at a friend's house.

Health Hazards of Barbecue Carcinogens

Health Hazards of Barbecue Carcinogens One of the best parts of summer, in my opinion, is barbecue. See that marshmallow? Its perfect. Brown all the way around, gooey all the way to the center. You know it will melt in your mouth. I didnt take the photo. Thats because my marshmallows inevitably burst into flame and end as cinders with cold, white centers. I imagine either type of toasted marshmallow contributes to your cancer risk. So does anything charred, like seared steak or hamburgers from the grill or even burnt toast. The carcinogen (cancer-causing agent) is mainly benzo[a]pyrene, though other polycyclic aromatic hydrocarbons (PAHs) and heterocyclic amines (HCAs) are present and can cause cancer, too. PAHs are in smoke from incomplete combustion, so if you can taste smoke on your food, expect it contains those chemicals. Most of the PAHs are associated with smoke or char, so you can scrape them off your food and reduce your risk from them (though that kind of defeats the point of a toasted marshmallow). HCAs, on the other hand, are produced by a chemical reaction between meat and high or prolonged heat. Youll find these chemicals in fried meat as well as barbecue. You cant cut or scrape away this class of carcinogens, but you can limit the amount that is produced by cooking your meat just until its done, not blackening it into oblivion. Just how dangerous are these chemicals? The truth is, its very hard to quantify the risk. There is no established this amount will cause cancer limit because the genetic damage that leads to cancer is complex and affected by many other factors. For example, if you drink alcohol with your char, you further increase your risk, since alcohol, though it doesnt cause cancer, acts as a promoter. This means it increases the likelihood a carcinogen will be able to induce cancer. Similarly, other foods may lessen your risk. What is known is that PAHs and HCAs definitively cause cancer in humans, but they are also a part of everyday life, so your body has mechanisms for detoxifying them. What you want to do is try to limit your exposure. I guess that means you should take the time to toast the perfect marshmallow rather than go for the quick sugary fireball, but thats just so hard... You can also try to  eat your greens to help cure cancer and learn about  the most poisonous chemicals.

The topic is to discuss developing a case study to analyze and solve Assignment

The topic is to discuss developing a case study to analyze and solve - Assignment Example According to Herzlinger (2006) strong nursing leadership, integrated with a transformational style of leadership would be most effective in overseeing the successful realization of new procedures such as electronic documentation systems in the merged organization (Amerson, 2011). The procedures conducted in nursing homes are usually conducted by nurses. This means that the nurses are in the best position to support urgency for implementing the changes needed while also communicating the vision of change to other medical workers. Nurses can also easily empower each others’ initiatives to support the change while also revising the new merged organization's internal culture so as to create new traditions. Overseeing the Installation of a new Documentation System During transitional phases during which important changes are occurring due to mergers, it might be necessary to employ additional workers who are tasked with helping with implementation challenges. This is especially imp ortant if either of the nursing homes are short-staffed. Even in case the nursing home is fully staffed, it might be necessary for additional staff to be hired so that the nurses have a chance to focus on learning the new methods of operation and adapt to them. This will require time as well as energy. The nurses from the different nursing homes may also require additional time in which to test the efficiency of new operational methods. Since each nursing home’s former documentation models were different there will be a need to test the most efficient method before implementing it in the merged institution (Walker, 2006). This precedes a combined educational training course conducted for the workers of both nursing homes together. The Importance of Mergers between two Nursing Homes Mergers always result in more profits for the health institutions concerned. Such productivity ensures that the institutions survive in an increasingly competitive economy. At present, many nurses working in nursing homes are forced to work in spite of shrinking reimbursements. To remain productive in an age in which the federal healthcare reforms are likely to result in negative financial consequences, mergers have to be implemented (Large, McLeod, Cunningham and Kitson, 2005). Mergers will be a way for both nursing homes to remain solvent while catering to the main objective- the care of patients. Merging will also result in reduced costs as the two nursing homes will be able to use their unity as leverage when purchasing larger supplies. The new merged institution will be able to ask for volume discounts due to higher usage. In addition, if one of the nursing homes were struggling, renovations made in order to make it possible for both institutions to merge would cause make it more lucrative. Why Merger between the Nursing Homes can be difficult to Implement The process of merging, though, is not easily accomplished. There are difficulties in deciding on the operations to streamline, as well as the different methods of documentation used by both nursing homes. When the workers of one nursing home are not well acquainted with their prospective partners, there may be discomfort between the staff of both homes. There may also be changes in leadership that confuse the staff or make them apprehensive about

Summary Essay Example | Topics and Well Written Essays - 500 words - 34

Summary - Essay Example They form part of the Secwepemec or the Shushwap nation and they total to 526 people. Just like other first nations, they too have undergone many injustices dating to the Indian Act Administration including abuse at school (p1). This group had come up with a Family Violence Program whose creation highlights the importance of community participation in combating crime. It further underpins the fact that government policies often act as barriers especially when they are misinterpreted and thus do not end up benefitting their people (p1). It has been noted that justice systems that the aborigines create and manage, serve as useful alternatives to the government’s criminal justice system (Casey 1991). Such alternatives include a wider absorption of aboriginal practices and traditions into the justice system or even creating an autonomous aboriginal justice system altogether (p1). Open-ended interviews were conducted among forty-one participants who were involved in the creation of the Family Violence program. To aid in this research, government support was enlisted in terms of research funds. Representatives of the government were also invited to sit in the community meetings and discussions. The government’s cooperation had to be fully sought (p3). Other departments not involved in criminal justice were also invited to participate in the aboriginal initiative. Departments such as Indian and Northern Affairs Canada gave funds, as did Health Canada under their corresponding sections pertaining to family and community affairs. The Aboriginal justice department was also invited to the meetings and even to participate in funding. However, the justice department refused to release funds (p4). Within the community, there were challenges encountered as well. Interviewees reported difficulties of opening up to others about their sexual abuse. Participants feared a lack of confidentiality owing to

War against Terrorism Essay Example for Free

War against Terrorism Essay Terrorism means spreading terror or horror through unusual activities such as bomb blasts etc. An act of terrorism spreads panic among the people so it can be said that the main purpose of terrorism is to spread panic in a particular area or throughout the country. The use of word terrorism has become very common after the act on World Trade Center on 11th September 2001. Terrorism is the most challenging issue which must be essentially controlled by law enforcing authorities or the intelligence agencies. The most destructive terrorists activities includes suicide and bomb blast, target killing and murder and so on that is done suddenly and secretly and offcorse it is the most fierce and horrible terrorism in which thousands of innocent people lost their lives. A very crowded spots which includes markets, buildings, properties and even religious buildings have been targeted by the terrorists. It is the most curse and most serious and sincere which must be strictly controlled and every one should take part in War against Terrorism to bring peace in all over the world. Terrorism is the systematic use of violent terror as a means of coercion. In the international community, terrorism has no legally binding, criminal law definition.[1][2] Common definitions of terrorism refer only to those violent acts which are intended to create fear (terror); are perpetrated for a religious, political, or ideological goal; and deliberately target or disregard the safety of non-combatants (civilians). Some definitions now include acts of unlawful violence and war. The use of similar tactics by criminal organizations for protection rackets or to enforce a code of silence is usually not labeled terrorism, though these same actions may be labeled terrorism when done by a politically motivated group. The word terrorism is politically and emotionally charged,[3] and this greatly compounds the difficulty of providing a precise definition. Studies have found over 100 definitions of â€Å"terrorism†.[4][5] The concept of terrorism may be controversial as it is often used by state authorities (and individuals with access to state support) to delegitimize political or other opponents,[6] and potentially legitimize the states own use of armed force  against opponents (such use of force may be described as terror by opponents of the state).[6][7] Terrorism has been practiced by a broad array of political organizations to further their objectives. It has been practiced by both right-wing and left-wing political parties, nationalistic groups, religious groups, revolutionaries, and ruling governments.[8] An abiding characteristic is the indiscriminate use of violence against noncombatants for the purpose of gaining publicity for a group, cause, or individual. The symbolism of terrorism can leverage human fear to help achieve these goals.[9]

The Tarahumara People and Running :: Run Sports India Indians Essays

The Tarahumara People and Running For the people to whom running is a lifestyle, ultra marathon running seems an old phenomenon, one that has been a part of daily life since its beginnings. Running more than twenty-six miles a day seems a menial task to a Tarahumara, a daily chore, while to the Americans running next to them it is an all consu ming feat. These people, known world wide as "the running indians" have recently made their appearance in the ultra world and are showing everyone how easy running really is for them. As they breeze by the likes of Ann Trason and many respectable others, the questions mount. Who are they and how do they run so fast? There are currently about 50,000 Tarahumara living in the Sierra Madre Occidental in northwestern Mexico. They live in small isolated clusters with most the population concentrated in the Barranca del Cobre, or the Copper Canyon. The Tarahumara indians are part of the Uto-Aztecan indian lineage and are closely related to the Apaches of the Southwestern United States. The area of Northwest Mexico that the Tarahumara lives in is very rugged and unforgiving. The Barranca del Cobre is a chain of five very deep canyons surrounded by very tall mountains that reach almost a mile and a half above sea level. Three of the five canyons are deeper than the Grand Canyon of the United States. The area is different though because it receives much more rainfall and is covered with more vegetation. The terrain is very rugged, so much as to lead to the fact that the area has never been thoroughly mapped or explored (Lutz 66). The area is one of th e coldest in Mexico and soil conditions are very poor. It is because of this that the Tarahumara are semi-nomadic and are cave dwellers for part of the year. The statement that, "The Tarahumara may be the finest natural distance runners in the world", made by University of Arizona archeologist Michael Jenk inson, offers some insight into just how good the indians are at running (Lutz 21). The Tarahumara routinely run distances only covered by only the most advanced ultramarathon runners today. To these indians, running is more than sport, running is literally life. The Tarahumara live in very rugged land and travel by wagon or horses is usually impractical. Because of this, foot travel is more often than not the best option for getting from one place to another and it is usually the quickest.

Because of postmodernist changes in economic conditions

The current business environment is characterized by a considerable level of competitive rivalry and therefore businesses have to constantly reengineer their internal processes in order to build and maintain a competitive advantage. In this respect, a business organization has three strategies at its disposal: differentiation, cost-minimization and focus (cited in Dess, 2007).Because of postmodernist changes in economic conditions, businesses have been globalizing their operations in order to implement the strategy of cost minimization. This is because in some countries lower labor costs reduce the cost of operations. This enables businesses to build a competitive advantage.However given the high state of competitive rivalry in the current business environment, achieving sustainability is the critical success factor. Strategies of differentiation, cost minimization and focus cannot meet this objective of achieving sustainability. In order to meet this objective, the top management ha s to build the right organizational culture.Organizations structures must adapt constantly to the changes taking place in the external environment. As a result, the process of managing change becomes a critical success factor in the organizational context. When it comes to managing change involving an IT project, the strategic alignment process becomes relevant.This alignment takes place between IT strategy, business strategy, organizational issues and information systems issues. Managing change is a difficult process because alignment with strategic focus must be maintained. Otherwise the value of managing change will have been lost.In this regard, the critical consideration is to minimize the level of employee resistance. Most change management projects fail because of employee resistance. However the management can avoid this problem by involving the employees in the process from the beginning. In this respect, building an organizational culture based on ownership, responsibility and accountability is the critical success factor.This enables the management to enhance employee motivation.According to Hammer & Champy 1994, the process of reengineering internal business processes is best facilitated through implementing the balanced scorecard methodology. This methodology becomes particularly relevant in the context of David Harvey’s account of post-modernity. According to David Harvey’s account of post-modernity, the process of international business has facilitated the high speed of labor mobility.This means that working conditions cannot be monitored sufficiently. This is because businesses are reengineering their internal business processes in terms of globalizing their operations. The balanced scorecard methodology views the organization from four perspectives: financial, customer, learning and growth, and internal business processes.The advantage in managing change under the framework of the balanced scorecard is that this process emphasize s the interconnectedness between different process chains. This facilitates the development of the project management team.Because the different process chains are interconnected, managing change means that more than one department will be affected. This enhances the complexities of managing change. However the management must maintain the continuous improvement program as a result of post-modernity as described by David Harvey.This is because the rising level of competitive rivalry forces businesses to seek new segments of the market in order to maximize shareholder wealth. This leads to the process of globalization. Normally this would increase the cost of production since the supply chain must be managed on an international basis.However in the context of post-modernity as described by David Harvey, the management in an international business can conduct the process of global segmentation in order to standardize operations across political boundaries. This facilitates the impleme ntation of the strategy of cost minimization.This confirms the need for business process reengineering as described by Hammer & Champy, 1994. As a result of this framework for strategy formulation, the competitive advantage becomes sustainable.One of the critical considerations when it comes to globalization is the need for delegation of authority. This is because consumer tastes and preferences vary across political boundaries. As a result, businesses have to vary their strategies in order to target the local market effectively. However the international business environment is characterized by a fast pace of change and therefore, local business units must be given the autonomy to formulate their own strategies.However these strategies must be in alignment with the corporate strategic focus. For this reason, delegation of authority must be supported by an efficient and effective world-wide communications structure. However in the business environment characterized by post-modernity , businesses have to reengineer their internal operations in order to meet the demands of consumerism.This standardizes demand patterns to some extent and as a result reduces the cost of operations. This also leads to the development of a sustainable competitive advantage.

Pinnacle Manufacturing Essay

1. External users’ reliance on financial statements External users rely heavily on the financial statement of Pinnacle Manufacturing. Although, Pinnacle manufacturing is a privately held company it incurs a large amount of debt. As a result potential users rely heavily on financial statements. Pinnacle is selling the machine tech division to focus on engine manufacturing, the company’s core operations. This causes buyers to also rely heavily on financial statements. In No. 6 the board chooses to finance the construction project mentioned in No. 4 by raising more debt. Again bringing focus to the Financial statements. Likelihood of financial difficulties The Solar Power engine business is focused on habitual transformation of technology, which makes the business riskier than other business and brings about a greater chance of bankruptcy. In No. 1, concerns are expressed about Pinnacle’s Solar-Electro Division. No. 9 identifies restrictive covenants. The requirements are to keep the current ratio above 2.0 and the debt-to-equity below 1.0. In Part I, the calculation of the current ratio fell below the requirement and thus the need for the loan. Management Integrity In No. 8 there is a significant turnover amongst higher-level positions. This turnover is possibly intentional and thus a greater chance for fraudulent activities. 2. No.1 – The acceptable audit risk is Medium. The auditor would have to prove that the articles are material. No. 6 – Pinnacle Manufacturing is a risky client and the auditors should check and verify each account. The acceptable audit risk is assessed as low. No. 8 – Management is  changing its internal audit team. New members would learn the company and the way the audits are done. The audit risk is low because auditors would not rely on management representation. No. 9 – Because the current ratio and debt-to-equity ratio are below the requirements management will constantly check to either increase or decrease current assets to meet criteria. Thus the audit risk is low.

Double circle problem

Double circle problem The double circle problem would require a creative divergent thinking approach. This is a type of thinking that results in the production of several ideas from one single entity. All the ideas may not be workable, but from amongst them, one can find a new and refreshing solution. It requires ‘thinking outside the box’ since the conventional route will not yield desired results.Advertising We will write a custom essay sample on Double circle problem specifically for you for only $16.05 $11/page Learn More In the case of the double-circle problem, one is required to draw two parallel circles- one small one inside a large one- without lifting the writing instrument. Clearly, this is not a problem that one can solve using conventional methods of thinking. One needs to consider all possible ways of handling the problem. The instructions state that one cannot lift one’s pen, but they do not state that one cannot rearrange one’s paper. T hrough creative thinking, one immediately realizes that the problem is easily solvable when one changes the paper. Therefore, one can start by drawing the inner circle; that is, start with a line from one point and then go round and back to the starting point. After drawing this first inner circle, one should keep the writing instrument (pen) at the starting point and then use the other hand to fold the paper on which one is drawing the diagram. It should be noted that for this method to work, one should draw the circles near any of the four corners of the paper. After folding one corner of the paper into a triangular shape, the tip of the fold should meet the pen or drawing instrument. One can then move the pen outward through the folded bit and when one gets to the unfolded part, one can draw a bigger circle around the small one. However, this will leave some space, in the outer circle, equal to the folded bit. To overcome this problem, one should unfold the corner (while still keeping the pen on the paper) and then complete the outer circle. Types of organizational problems that require this type of thinking Organizations often deal with scenarios where they have to solve difficult problems even after exhausting all logical avenues. In such scenarios, they will need to use creative thinking to get out of such dilemmas. For instance when a battery manufacturing company has made and sold a whole line of batteries that leak, it could face the possibility of loosing all its clients owing to this error. However, if members of the firm think of creative ways to correct the problems, then they can turn that disastrous event into an insignificant one. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More They may think about changing the name of the battery and recalling all the faulty ones. Besides this, they can implement a new quality system and then remarket th e new ones as fault proof. Additionally, organizations require creative thinking when introducing new products in the market or when starting up. Entrepreneurs use divergent thinking methods in order to determine new ways of generating value from available resources. One person may look at stockings and think of nothing new about them; however, the entrepreneur may create something significantly different by introducing stockings with an additional leg that can be folded and tucked between the other two legs when one is wearing them. The third, folded one can be exchanged for a torn one when the situation arises. Such a person has introduced something significantly different, and he or she can only do that when using divergent creative thinking. In addition to solving difficult organizational problems and starting new businesses, companies can also use creative thinking when introducing new products. IBM introduced its 1981 PC to the market by letting its engineers create a comple tely different computer using a series of start up materials. As a result, this model revolutionized the computer industry and made the PC a mass product.

The Worlds 14 Most Haunted Cemeteries

The World's 14 Most Haunted Cemeteries Cemeteries around the world have gained a reputation for being haunted by ghosts for many reasons, including grave robbery, unmarked or forgotten burials, natural disasters that disturb resting places, or sometimes even because the deceased was not properly buried at all. Add all of that to the fact that graveyards are often dark, somber places and youve got the perfect setting for a ghost or two. Come explore some of the worlds most haunted cemeteries...but dont forget to hold your breath as you drive by, or you might breathe in the spirit of someone who has recently died! St. Louis Cemetery No. 1New Orleans, Louisiana Multiple ghosts are said to haunt the famous St. Louis Cemetery No. 1 in New Orleans, but one ghost dominates the others - Marie Laveau, the Voodoo Queen of New Orleans. The ornate cemetery is the oldest cemetery in New Orleans - a place of ornate above-ground tombs and mausoleums, winding footpaths and crumbling memorials. Old Western Burial GroundBaltimore, Maryland The Old Western Burial Ground in Baltimore is the final resting place of Edgar Allan Poe, fifteen generals from the Revolutionary War and War of 1812, and other famous individuals. Part of the graveyard can now only be accessed by way of catacombs below Westminster Presbyterian Church where ghosts are said to walk... Resurrection CemeteryChicago, Illinois One of Americas favorite ghost stories is the tale of the vanishing hitchhiker, Resurrection Mary. Resurrection Cemetery, located in Justice, Illinois, has been home to this famous spirit since the 1930s. The famous burned and twisted bars at the gate of Resurrection Cemetery were removed to discourage onlookers Rookwood CemeterySydney, Australia Close to one million people lie in the beautiful, Victorian Rookwood Cemetery in Sydney, but it is the grave of the notorious Davenport Brothers, famous spiritualists, that is said to attract ghosts to the necropolis. Stull CemeteryStull, Kansas The quiet Stull Cemetery located between Topeka and Kansas City, in the town of Stull, Kansas, is listed by many haunting guides as one of the Seven Portals to Hell and one of the most haunted cemeteries in America. Steven Jansen, director of the Watkins Community Museum of History thinks the legends started as a fraternity prank in the 1970s, however, and have no basis in truth. The locals do their best to deter visitors on Halloween due to repeated vandalism in the cemetery, and it is even said that a local knocked down the burned-out church on the property - site of the supposed gateway to hell. Paris Catacombs  Paris, France Listed by many among the worlds most haunted places, the Paris Catacombs,  buried deep beneath the streets of Paris, hold the bones of over six million French dead, interred in the empty limestone quarries from 1785 through the 1800s. With so many bones stacked up everywhere you look, it seems impossible to believe that ghosts dont exist. Bachelors Grove Cemetery Chicago, IllinoisThis abandoned Chicago burial ground is the subject of numerous legends and ghostly tales. More than 100 different reports of strange phenomena at Bachelors Grove Cemetery have been collected, including actual apparitions, unexplained sights and sounds, and even glowing balls of light. El Campo Santo Cemetery San Diego, CaliforniaThe now-restored 1849 Roman Catholic burial ground known as El Campo Santo Cemetery  is a popular place for ghost sightings. Some of the graves here were covered over by a street, and others have been desecrated over the years, reportedly leaving the residents restless. Greenwood Cemetery Decatur, IllinoisOne of the most famous haunted cemeteries in the midwest, Greenwood Cemetery in Decatur, Illinois, is the site of numerous ghost stories and legends. The Civil War section is the most famous, said to be haunted by the ghosts of Confederate prisoners. Hollywood Forever Cemetery Los Angeles, CaliforniaFormerly known as Hollywood Memorial Park, this Los Angeles, California, cemetery to the stars is reportedly haunted by starlet Virginia Rappe, who allegedly died after a night of debauchery with comedian Roscoe Fatty Arbuckle. Clifton Webb is also reported to haunt his mausoleum at Hollywood Forever Cemetery, and a Lady in Black is often seen in front of Rudolph Valentinos crypt. Camp Chase Confederate Cemetery Columbus, OhioFresh flowers often mysteriously appear on the grave of a Confederate soldier who is buried at Camp Chase Confederate Cemetery, believed to have been left behind by the famous Lady in Gray, The ghostly widow, who has been seen walking among the tombstones, lost her husband at the ​Confederate prison camp which existed on this spot during the Civil War. Silver Cliff Cemetery Silver Cliff, ColoradoGhost sightings in the haunted Silver Cliff Cemetery date back to the 1880s. Ghosts of pioneers are believed to be the cause of the blue balls of light that float over the graves. Stepp Cemetery Bloomington, IndianaA number of eerie legends and tales of paranormal activity have arisen from Stepp Cemetery, one of the most famous haunted cemeteries in the state of Indiana. The story is always a ghostly woman sitting watch over a gravesite, but the origins of the woman and her story seem to vary with each teller of the tale. Union Cemetery   Easton, ConnecticutA favorite cemetery for ghost photographers, Union Cemetery is most famous for the White Lady who has been seen by many walking through the cemetery at night. Other ghosts, including Indian spirits, are also said to haunt the graveyard.

Renren website Term Paper Example | Topics and Well Written Essays - 3750 words

Renren website - Term Paper Example One such example is the social networking websites. It not only embraced large number of users, but also has been able to grab the attention of the marketers. This is the reason why we find several social networking websites operating in the market place. Nowadays organizations around the world make substantial investments in the social networking platforms and utilize it as a promotional medium. The report will therefore mainly focus on the happenings of social networking world. In this regards the Chinese social networking giant Renren will be used as the social networking website. Furthermore the report also proposes to offer a comparative analysis of Renren and Facebook. Now since the report will follow a ‘funnel format’, it will commence after defining the broader terms. Once the broader terms have been illuminated, the report will shed light on the main discussion area. The discussion area will therefore cover various aspects of Renren such as its risks, threats, o pportunities, strengths, weaknesses, competitors etc. Most importantly, the marketing aspect of social media and Renren will be also emphasized. The discussion part will end after comparing Renren with Facebook. Finally the report will conclude and will also offer few recommendations. Table of Contents Introduction 4 Social networking: A brief Overview 4 An introduction to Renren 4 An Introduction to Facebook 5 Discussion 5 SWOT Analysis 6 Risk Factors 7 Sources of Revenue 7 Competitor Analysis 8 Consumer Analysis 9 The Marketing aspect of Social Media and Renren 9 Renren Marketing Aspects 10 Differences between Facebook and Renren 11 Application Differences 11 Interface Differences 12 Recommendations 13 Conclusion 13 Introduction The concept of internet was initiated in the early 1950s when the electronic computers were developed. After the introduction it passed through various development stages and finally was commercialized in the year 1992 (Majumdar, Cave & Vogelsang, 2005, p. 346). The primary rationale behind the commercialization of internet was to enable the users to share information and resources over the networks. Also communication was an important aspect of the internet. Once it got commercialized, human being witnessed the rapid growth and use of internet throughout the world (Reynolds, 2004, p.5). The rapid expansion most occurred in parts such as Australia and Europe. They were the earliest adopters of internet. Since the year 1990 interned has been able to impact the daily life to a large extant. Mostly the culture and the trading activities were highly impacted. Some of the important applications of internet include instant messaging, e-mail, two-way interactive video calls, phone calls, social networking, World Wide Web with its conversation forums, Voice over Internet Protocol (VoIP) blogs, and online shopping. Thus internet has now become important in all the facets of civic, political and social life. Among the aforementioned application , social networking has been able to drive huge number of users towards them. Hence before proceeding towards the main discussion of the project, a brief overview of social networking is presented below. Social networking: A brief Overview A social networking service is based on providing services through online platforms. Social networking services are also the websites that helps to build social relationship among the people. In